Meta ADS

Automatically send in-app events to Meta to improve campaign performance, audience targeting, and conversion tracking across Facebook and Instagram.

Overview

This integration is available on the Bloom plan and above.

With Meta App Events, you can automatically track key user actions inside your Shoppy app and send them to Meta (Facebook & Instagram) to optimize your ad campaigns and performance tracking. This enables better retargeting, improved attribution, and smarter ad spend — directly connected to in-app user behavior.

What Events Are Tracked?

Shoppy automatically sends the following events to Meta:

Event	Technical name (SDK)	What it means	Example use case for marketing/audiences
Product page view	fb_mobile_content_view	The user viewed a product page in the app.	Build an audience of interested users to retarget with ads.
Add to cart	fb_mobile_add_to_cart	The user added a product to their cart.	Target users who showed strong intent but didn’t complete the purchase.
Checkout started	fb_mobile_initiated_checkout	The user started the checkout process.	Create audiences of “almost-buyers” for remarketing or incentives (discounts/free shipping).
Purchase completed	fb_mobile_purchase	The user completed an order, buying one or more products.	Build an audience of active customers or Lookalikes based on purchasers.
Add to wishlist	fb_mobile_add_to_wishlist	The user saved a product to their wishlist.	Target highly interested users, even if they haven’t purchased yet.

How to Enable Meta App Events

1. Go to your Shoppy Admin Dashboard.

2. Navigate to Integrations > Meta DAS (Facebook & Instagram).

3. Click Enable to activate Meta App Events tracking.

4. Invite the Shoppy team ([email protected]) as an Admin to your Meta Business Manager.

5. The Shoppy team will take care of the full configuration for you.

To enable this integration, you’ll need to invite the Shoppy team ([email protected]) as an Admin to your Meta Business Manager. The Shoppy team will handle the entire Meta App Events configuration for you — no technical setup required on your side.