# Meta ADS

## Overview

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This integration is available on the **Bloom** plan and above.
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![](/files/8vyQQ5eXAcVSM1vSeb3j)

With **Meta App Events**, you can automatically track key user actions inside your Shoppy app and send them to Meta (Facebook & Instagram) to optimize your ad campaigns and performance tracking.\
This enables better retargeting, improved attribution, and smarter ad spend — directly connected to in-app user behavior.

### What Events Are Tracked?

Shoppy automatically sends the following events to Meta:

<table><thead><tr><th width="127.54296875">Event</th><th width="140.74609375">Technical name (SDK)</th><th>What it means</th><th>Example use case for marketing/audiences</th></tr></thead><tbody><tr><td>Product page view</td><td><kbd>fb_mobile_content_view</kbd></td><td>The user viewed a product page in the app.</td><td>Build an audience of interested users to retarget with ads.</td></tr><tr><td>Add to cart</td><td><kbd>fb_mobile_add_to_cart</kbd></td><td>The user added a product to their cart.</td><td>Target users who showed strong intent but didn’t complete the purchase.</td></tr><tr><td>Checkout started</td><td><kbd>fb_mobile_initiated_checkout</kbd></td><td>The user started the checkout process.</td><td>Create audiences of “almost-buyers” for remarketing or incentives (discounts/free shipping).</td></tr><tr><td>Purchase completed</td><td><kbd>fb_mobile_purchase</kbd></td><td>The user completed an order, buying one or more products.</td><td>Build an audience of active customers or Lookalikes based on purchasers.</td></tr><tr><td>Add to wishlist</td><td><kbd>fb_mobile_add_to_wishlist</kbd></td><td>The user saved a product to their wishlist.</td><td>Target highly interested users, even if they haven’t purchased yet.</td></tr></tbody></table>

### How to Enable Meta App Events

1. Go to your **Shoppy Admin Dashboard**.
2. Navigate to **Integrations > Meta DAS (Facebook & Instagram)**.
3. Click **Enable** to activate Meta App Events tracking.
4. **Invite the Shoppy team** (*<developers@shoppy.is>*) as an **Admin** to your **Meta Business Manager**.
5. The Shoppy team will take care of the full configuration for you.

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To enable this integration, you’ll need to **invite the Shoppy team** (*<developers@shoppy.is>*) as an **Admin** to your **Meta Business Manager**. The Shoppy team will handle the entire Meta App Events configuration for you — no technical setup required on your side.
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