Omnibus Pricing
Last updated
Last updated
The European Omnibus Directive, effective since May 2022, requires businesses to display the lowest price a product has been sold for in the last 30 days when advertising a discount. This prevents misleading promotions and applies to both online and physical stores. Exceptions include perishable goods and items on the market for less than 30 days. Read more information about this directive here.
Shopify & Shoppy both offer the Omnibus Pricing Integration that will display the 30-day lowest price on discounted products on your store.
To get started, install the integration on your Shopify Store. Then, go to your Shoppy Dashboard > Integration and "Enable" Omnibus Pricing. You can find this integration underneath the "Legal Information" category.
Once this is done, the integration will scan your products & set a metafiled for it, so that the correct pricing info will be shown automatically. You can alter where the Omnibus Pricing info appears on the product page by following the instructions here.
