Facebook ADS

The Facebook App Event integration allows you to track certain events that happen on your app and share them with Facebook, thus enabling you to create personal targeted ad campaigns.

These are the insights that you can gain with this integration:

  • Users who have visited a product page: fb_mobile_content_view

  • Users who have added a product to their cart: fb_mobile_add_to_cart

  • Users who have initiated checkout: fb_mobile_initiated_checkout

  • Users who have made a purchase: fb_mobile_purchase

  • Users who have added a product to the Wishlist: fb_mobile_add_to_wishlist

To activate this integration, we ask that you invite us to your Facebook Business Manager account with the email developers@shoppy.is Our team will need to release a new update in order for you to see the Facebook Ads integration activated.

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