The Facebook App Event integration allows you to track certain events that happen on your app and share them with Facebook, thus enabling you to create personal targeted ad campaigns.
These are the insights that you can gain with this integration:
- Users who have visited a product page: fb_mobile_content_view
- Users who have added a product to their cart: fb_mobile_add_to_cart
- Users who have initiated checkout: fb_mobile_initiated_checkout
- Users who have made a purchase: fb_mobile_purchase
- Users who have added a product to the Wishlist: fb_mobile_add_to_wishlist