Flow Notifications

*Flow Notifications are available on Bloom Plan only

This feature is available on the Bloom plan and above.

Trigger

Flow notifications allow you to send notifications to users based on a trigger (an action) completed by the user.

There are 5 types of flow notifications:

Welcome Message

A Welcome Message is a push notification automatically sent when a user downloads and opens your Shoppy app for the first time on their device. It’s a great opportunity to greet new users, introduce your brand, and guide them toward their first purchase.

Abandoned Cart

An Abandoned Cart push is triggered when a user adds products to their cart but leaves the app without proceeding to checkout. Use this notification to remind them of what they left behind and bring them back to complete the purchase.

Abandoned Checkout

An Abandoned Checkout push is sent to users who start the checkout process but exit the app before finishing it. It’s a timely reminder that can recover lost sales and boost your conversion rate.

Churn Reduction

A Churn Reduction push is automatically sent to users who haven’t opened your app for a period of time that you define. It helps re-engage inactive customers and bring them back before they’re gone for good.

Post Purchase offer

Post Purchase offer is an automated push notification sent to a customer a set amount of time after they’ve completed a purchase. It's a powerful way to encourage repeat purchases, promote complementary products, or simply thank the customer — all while staying top-of-mind.

Once setting up a flow notification, you will no longer be able to edit it, however you can delete it and create a new one.

Flow

Under each flow notification, you can set a "delay" of a specific amount of hours or days. There are a total of 5 messages that can be sent for each flow. The first notification can be set for "X" amount of time after the user has done a trigger. The second notification can be set for "X" amount of time after the previous message was sent, and so on until all notifications in the flow have been sent.

See how to set up a flow notification on your Shoppy Dashboard by following the example below:

Destination

Using Destination is straightforward. When creating a push notification, simply select the "Destination" option and choose from the available options:

• App Homepage

• Collection

• Custom URL

• Pages

• Cart

• Product

It's as easy as that! Customize the user experience and drive engagement with precision and ease.

Delivery: send now or schedule it

By clicking on the drop down menu under Planning on the right-hand panel, you can choose whether to Send Now or to Schedule it. If you choose to schedule it, you can select the date and time. You can see the timezone you've selected for your Shoppy app by going to Settings > Account.

Audience Segmentation

There are 4 different types of Audience Segmentation that you can utilize with Shoppy; Lists, Localization, Platform, and Test.

Lists

For Bloom Plan only, you can select a target audience to send your push notifications to. You can segment your lists using Klaviyo Lists or Shopify Lists. Only one can be enabled at a time on Shoppy.

If you have the Klaviyo integration enabled, you can target users in your Klaviyo Lists by clicking on the green slider next to "Sending to all users", then selecting the lists you wish to include. You can read more about Klaviyo here.

Starting from January 2024, you can also use your Shopify Segments as Lists on Shoppy. On Shopify, you can find the audiences under Customers > Segments. You can read more about how to access customer segments and create new ones on Shopify here.

Localization

With Shopify Markets push notifications will be sent to users segmented by the country setting on your Shopify store. This allows you to send push notifications to all users associated with your store's country. Each time you create a push notification, you can create it in the language intended for the audience in that country. This way, you can ensure that only certain notifications are sent to users of the Shopify market store that you intend, allowing you to further personalize your shopper's experience.

You can also segment by Device Language to only send the notifications to users who have their device set in the language of your choice for each notification. This way, each time you create a new notification, create it in the language you wish to apply to users with that device language setting.

Push notifications will be sent to users based on the timezone that your Shoppy store is set to.

Platform

You can also select which platform you would like to send notifications to and send notifications to only iOS, Android, or all devices.

Test

Under Test, you can do a trial and send the notifications out to specific devices to ensure that the notification is working according to your Audience filters. To read more about how to test push notifications, click here to read about My Team Push Notifications. For the best results on a test, ensure that the device you expect to receive a push notification on meets all of the requirements for the filters that you set.

Here's a tip: If you're having trouble writing the content of your push notification, once you click "Add" to begin a new push, click on the "Generate with AI" text for some extra help! Just tell our artificial intelligence software what your push should be about, and we'll help you find the right words.